Prentice Howe

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Prentice Howe
Positioning for challengers - What it is, what it isn't, why it mattersThe 5 personalities of an empowered challenger: Lightning RodFoster RejectionCompulsive ServitudeHereticalConstant Evolution+ How you can challenge yourself to apply these personalities to the brands you manage
Unless you're a superstar within your category, your brand is likely in a struggle for attention in a crowded consumer marketplace - especially if you're standing in the shadows of industry giants. But contrary to what you may believe, your business's challenger nature may be the very thing that sets it apart from the pack. Inspired by his Amazon best-seller, The Empowered Challenger Playbook, Prentice will share the 5 winning personalities of empowered challengers and how you can apply them to your own branding efforts.
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