Since Adobe’s acquisition of Magento, both companies have announced several major upgrades to their services. From Adobe’s Commerce Cloud to Magento’s partnership with Amazon, marketers can have an arsenal of the latest eCommerce solutions at their fingertips: which is exactly what they can obtain at this year’s MageX conference.
From September 12-13, marketers can experience two full days of workshops, expert speakers, networking opportunities, and much more (including an incredible afterparty!). But most importantly, they can learn how to create unbeatable marketing campaigns before the holiday season is in full swing by using tools from Magento and Adobe, including:
Artificial Intelligence (AI) and Machine Learning (ML)
Marketers can leverage the power of AI with Adobe Sensei, which can quickly obtain, analyze, and deliver data in real time. The deep ML capabilities of Adobe Sensei will also make sure that marketers can stay up-to-date on the latest consumer trends and reach customers where they are by creating personalized, optimized content.
Adobe Target takes customer segmentation and targeting to an entirely different level. Marketers can personalize every aspect of each customer’s shopping journey to best meet their needs and interests. For instance, marketers can access tools for A/B testing, landing page optimization, multi-channel marketing automation capabilities, and communication tools for interacting with shoppers throughout their journey.
Marketo Engage will give marketers the ability to connect with sales teams so they can align their goals and select the best customers to engage with. It also assists with lead management, cross-channel engagement, personalization, marketing attribution, and account-based marketing.
Powerful Web Analytics
Adobe Analytics can become a priceless addition to any marketing toolbox due to its time-saving features for customers, access to deep consumer data, and predictive algorithms. Marketing professionals will be able to create engaging campaigns that boost conversions and delight customers by delivering the right content at the right moment. Shoppers will be able to enjoy a seamless, frustration-free journey from the time they click on your website to the end of the checkout process.
Adobe Commerce allows marketers to manage all of their online sales channels through a single user-friendly platform, so maintaining a consistent omnichannel presence is a breeze. In addition, Magento’s seamless integrations with Amazon Sales Channel, Google Merchant Center, and Google Smart Shopping Campaigns will make sure your products are seen by the largest audience possible.
Still on the fence about attending MageX? Click here to see what else you can expect from this event!