Why Magento

Mobile PayPal Express Checkout Wins!

Online shoppers expect to have smooth, easy checkout experiences—especially when they’re using a mobile device. If a mobile checkout process takes too long to complete, customers are likely to abandon their cart mid-purchase. In an attempt to shorten the checkout process and encourage shoppers to complete their transactions, a number of retailers conducted an experiment by prominently featuring a more convenient payment option on their sites.

Method

Most merchants know that offering several different payment options, such as PayPal, is a helpful way to appeal to shoppers. But even if an online store accepts PayPal, it might not be clearly visible to customers. For instance, it may be hidden beneath other CTA buttons, or it might only be featured on a single page.

It was hypothesized that moving the PayPal checkout option to the checkout page, mini cart, and the cart page would lead to increased conversions and a boost in sales. Since PayPal Express only requires two steps to complete the purchase, customers won’t have to enter their credit card information or shipping address. The dramatic reduction of time and effort on the shopper’s part should cause more people to complete their purchases.

Experiment Results

Simply adding a PayPal CTA button to a few extra webpages led to positive results across the board for retailers. Mobile RPV increased by 2.8%, tablet RPV improved by 8.03%, and even desktop RPV rose by 2.47% after the experiment. In short, placing a PayPal Checkout button near the top of the checkout funnel is a good idea for all merchants who accept PayPal.

Further Advice and Suggestions

During the experiment, merchants noted which pages led to the best results. For example, placing the PayPal shortcut on the mini cart caused a 4.33% increase in RPV, and placing it on the cart page only boosted RPV by 2.48%. However, the effectiveness of these locations can vary depending on each unique store’s layout and style. Other sellers are encouraged to experiment to see what works with their own online stores.

If you’d like to conduct other experiments and see live test results from retailers around the world, feel free to join the Mobile Commerce Optimization Initiative. Or, for an in-person learning experience, come to this year’s MageX conference to learn the latest optimization solutions from an engaging Mobile Optimization panel, hear from expert speakers, and collaborate with other Magento enthusiasts. 

10 Reasons Why You Should Choose Magento in 2019

Adobe announced that support for all Magento 1 platforms will end in June 2020, so now is the time for retailers to begin transitioning over to Magento 2. This version includes plenty of benefits that will help merchants keep up with the technological advances occurring in the world of eCommerce for years to come.

If you’re still on the fence about upgrading or changing your eCommerce platform, here are 10 significant advantages that Magento 2 can offer:

  • An open-source community. Magento Community and Magento Enterprise are both open-source, so you can have complete control over the customization of your website. You’ll never have to wait for new features to come out; you can simply change it up whenever you please.
  • Improved speed. According to a litany of tests conducted on Magento 2, developers found that sites running on this platform are capable of handling well over 1 million orders per day. Since customers expect pages to load in less than 2 seconds, speed is incredibly important for eCommerce success.
  • Responsive designs. Mobile commerce is rising exponentially around the globe, so having a mobile-friendly design is essential. Magento 2 is mobile-friendly right out of the box, and there are countless responsive themes to choose from.
  • Seamless integrations. Magento 2 has hundreds of extensions available through the Magento marketplace, and the platform also allows merchants to configure their own APIs using REST, SOAP, or GraphQL.
  • SEO capabilities. Magento 2 is specifically designed to be SEO-friendly right out of the box to ensure that retailers get the attention they deserve! 
  • Flexibility and scalability. If you want to make omnichannel selling a breeze, Magento 2 has you covered. It’s capable of handling multiple stores, languages, inventories, and currencies without making you feel confused or frustrated. Everything can be managed efficiently directly from the admin dashboard.
  • Magento support will cover the entire code base, and if you decide to use the Magento Cloud version instead, they will also cover the hosting. This is much better than any SaaS platform on the market today. 
  • Business intelligence capabilities. Magento 2 makes it easy to gather, access, and analyze valuable eCommerce data just using its built-in functionalities.
  • All-in-one B2B solution. Magento Commerce provides all the B2B tools you need to set yourself up for success, and it covers the API for your B2B specific features.
  • A thriving community. Magento has the largest open source community in the industry, where thousands of contributors collaborate and create innovative new tools every day. You’ll always have access to the latest cutting-edge technologies, even if you’re not a developer! 

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