Your business name should be easy to spell and pronounce if you want to maximize the chances of customers finding your online store. A lengthy name or one that doesn’t specify what your brand is can discourage users from clicking on your site.
If you have a number of potential ideas for your business, use the following strategies to check which names are available:
- Do a simple Google search to see if there are similar companies in your local area already going by that brand name.
- Do a trademark search on the U.S. Patent and Trademark Office database to be sure that the name isn’t already trademarked.
- Check out the Texas Secretary of State site and use their research tool to ensure that your business name isn’t too similar to other registered corporations in the state.