When it comes to eCommerce, it’s usually recommended for merchants to offer more features and options for their customers. Retailers are constantly being encouraged to do more: sell through more channels, offer more payment options, create more unique content, and keep up with more of the changing trends. However, having too many options on your mobile site might end up causing more frustration for shoppers—and decreased sal
Benefits of Mobile Optimization
The immediate advantage of optimizing your mobile site is that your customers will have improved, personalized shopping experiences. When your site isn’t responsive or, at the least, mobile-friendly, users might have to zoom in to read the text or try to tap minuscule icons to browse your site. One report showed that 60% of mobile users who encounter these kinds of problems will quickly exit the site.
Mobile shopping has become increasingly common in the past few years, and according to researchers from Statista, the trend will continue to gain traction. Mobile shopping accounted for 23% of total eCommerce sales in 2017, and this number is estimated to rise to nearly 54% in the United States by 2021. However, despite the fact that 82% of Americans have used their mobile device to browse stores online, mobile conversion rates are much lower than other digital shopping platforms. Retailers need to start acting now to accommodate consumers’ changing behaviors, and Magento is here to help.
At this year’s MageX conference, there will be a panel of experts to discuss their top tips for mobile optimization. Attendees will have the chance to hear from Rob Long, speakers from Paypal and Evangelist, and other special guests as they learn about the benefits of shopping cart experiments.