Brent Peterson

It’s That Time Again: Contribution Time

Have you ever contributed to an open source project? 

You’ve probably seen contribution days listed during conferences, talked to developers who have made their own contributions, and had your own ideas about what would work best for the future of a project. But have you actually contributed?

Contributing to an open source project is one of the best ways to learn more about it, become a member of the community, and influence its future. Without contributors, the project probably wouldn’t even exist.

Ahead of Miguel Balparda’s session at Mage X Austin, we’ve prepared a short article on why you should be contributing to the Magento community – and how you can. 

Why Contribute to Open Source?

Contributing to open source is one of the best things you can do to give back to the community. For many open source users, they’ve been given access to a free product with a large team of developers working behind the scenes to make sure it’s production ready.

Eventually, giving back to that community is going to become a priority. If not to support the community and its continued existence, then to influence its development and future direction, or to just become an active part of that community. 

That’s not all. Contributing is a great way to learn about the software you are using. For Magento 2, this means becoming an expert in how to optimize and take full advantage of its functionality as an ecommerce platform. By being a contributor, you will probably gain a better understanding of the ecommerce platform than devs that just create sites. 

Important Contribution Considerations

If you’re thinking of contributing to Magento - or any open source project - there are a number of things you should consider.

Firstly, you need to bear in mind that open source projects are community driven. People contribute to them: not robots. For this reason, it’s important to maintain a level of respect and professional courtesy at all times. This means more than just being polite in your interactions; it also means checking your code. 

You should not be sending pull requests for code you haven’t checked yourself. Test your code before submitting it. And don’t just gung-ho your own, if there are templates or guidelines: follow them. 

Templates are vital because without them open source projects can quickly descend into chaos. Magento 2 is one of the largest ecommerce projects out there. There are over 1000 contributors, thousands of open issues, and over 240 pull requests every month. Without some kind of coordination, the Magento 2 community would quickly struggle to continuously deliver high-quality and much-needed updates. 

How to Contribute

So how do you actually start contributing? 

The good news is that you don’t have to be a coding mastermind. Typos and translations are also vital parts of the contribution process, and can go a long way in developing the project. 

The first step though, is to fork a GitHub repository and start working on something. This will give you insight into the contribution process and how it works. You don’t have to commit anything to begin with – just play around and get comfortable with the process.

For Magento 2, you’ll find in the root directory. Here, most current contribution needs are covered. By joining the community engineering Slack channel, you’ll also be able to have a direct and clear line of communication to other developers and community maintainers. 

Ready, Get Set, Go

So, are you ready to get started?

Head to the Magento 2 repository today and learn some of the fundamentals ahead of Mage X. Then, make sure to bring any questions you have to the incredible community members. Each and every one of them will help you to become an even better contributor and ultimately build on and make Magento 2 community edition even better than it already is. 

Interested in learning more about the contribution process for Magento 2? Make sure to catch Magento Master Miguel Balparda at Mage X Austin, and listen to him discuss Maintaining an OSS project. 

How Changing a Single Image Can Lead to Amazing Result

Despite the prevalence and popularity of mobile devices, most people continue to express concerns about the security of their phones and tablets. According to a survey conducted by Gemalto, approximately 90% of consumers report feeling unsure about how secure their mobile devices really are. To address these common worries, some merchants launched an experiment to see if a simple adjustment to their CTA buttons could instill more confidence in mobile shoppers.


Worries about personal privacy and data certainly aren’t unfounded. In 2018 alone, data breaches affected several major enterprises, including Google, Quora, Facebook, and T-Mobile. These lapses in security caused millions of people to think twice about buying products online, especially from online stores. Customers must feel that their information will be kept confidential and secure before they enter any of their financial or personal details during checkout.

Retailers hypothesized that simply adding a security icon to the checkout button might help put customers at ease and prove that the site has strict security measures in place.

Test Results

After changing the icon on their CTA buttons, merchants saw an increase in RPV for cell phone and tablet users. The Security Icon also boosted the AOV (Average Order Value) for both devices, with tablet sales increasing by an average of 1.85%. However, adding the icon caused a marginal dip in desktop sales for select retailers. Further experimentation is necessary to figure out the ideal placement of the icon for mobile and desktop sites.

Tips for Retailers

Merchants are advised to try adding a Security Icon to their own mobile sites due to the overwhelmingly positive results that other sellers have experienced. It can also be helpful to monitor how the replaced icon impacts both your mobile and desktop sales. You might have to experiment with the placement of the icon according to your site’s unique layout and design before you find the optimal location.

If you’re interested in more of the latest experiments, you can check out the Mobile Commerce Optimization Initiative to gain access to live test results, valuable insights, and helpful advice from other retailers around the world. For answers to all your mobile optimization questions and concerns, we encourage you to join us at this year’s MageX conference. Along with our Mobile Optimization session, featuring expert tips from industry leaders, MageX will offer plenty of networking opportunities, hands-on learning experiences, collaborative projects, and much more. We can’t wait to meet you there!

Mobile PayPal Express Checkout Wins!

Online shoppers expect to have smooth, easy checkout experiences—especially when they’re using a mobile device. If a mobile checkout process takes too long to complete, customers are likely to abandon their cart mid-purchase. In an attempt to shorten the checkout process and encourage shoppers to complete their transactions, a number of retailers conducted an experiment by prominently featuring a more convenient payment option on their sites.


Most merchants know that offering several different payment options, such as PayPal, is a helpful way to appeal to shoppers. But even if an online store accepts PayPal, it might not be clearly visible to customers. For instance, it may be hidden beneath other CTA buttons, or it might only be featured on a single page.

It was hypothesized that moving the PayPal checkout option to the checkout page, mini cart, and the cart page would lead to increased conversions and a boost in sales. Since PayPal Express only requires two steps to complete the purchase, customers won’t have to enter their credit card information or shipping address. The dramatic reduction of time and effort on the shopper’s part should cause more people to complete their purchases.

Experiment Results

Simply adding a PayPal CTA button to a few extra webpages led to positive results across the board for retailers. Mobile RPV increased by 2.8%, tablet RPV improved by 8.03%, and even desktop RPV rose by 2.47% after the experiment. In short, placing a PayPal Checkout button near the top of the checkout funnel is a good idea for all merchants who accept PayPal.

Further Advice and Suggestions

During the experiment, merchants noted which pages led to the best results. For example, placing the PayPal shortcut on the mini cart caused a 4.33% increase in RPV, and placing it on the cart page only boosted RPV by 2.48%. However, the effectiveness of these locations can vary depending on each unique store’s layout and style. Other sellers are encouraged to experiment to see what works with their own online stores.

If you’d like to conduct other experiments and see live test results from retailers around the world, feel free to join the Mobile Commerce Optimization Initiative. Or, for an in-person learning experience, come to this year’s MageX conference to learn the latest optimization solutions from an engaging Mobile Optimization panel, hear from expert speakers, and collaborate with other Magento enthusiasts. 

Simplicity is Key for Mobile Experiences

When it comes to eCommerce, it’s usually recommended for merchants to offer more features and options for their customers. Retailers are constantly being encouraged to do more: sell through more channels, offer more payment options, create more unique content, and keep up with more of the changing trends. However, having too many options on your mobile site might end up causing more frustration for shoppers—and decreased sal

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Mobile Optimization: Big Opportunities for Small Screens

Benefits of Mobile Optimization

The immediate advantage of optimizing your mobile site is that your customers will have improved, personalized shopping experiences. When your site isn’t responsive or, at the least, mobile-friendly, users might have to zoom in to read the text or try to tap minuscule icons to browse your site. One report showed that 60% of mobile users who encounter these kinds of problems will quickly exit the site.

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Optimize Your Mobile Checkout Experience

Mobile shopping has become increasingly common in the past few years, and according to researchers from Statista, the trend will continue to gain traction. Mobile shopping accounted for 23% of total eCommerce sales in 2017, and this number is estimated to rise to nearly 54% in the United States by 2021. However, despite the fact that 82% of Americans have used their mobile device to browse stores online, mobile conversion rates are much lower than other digital shopping platforms. Retailers need to start acting now to accommodate consumers’ changing behaviors, and Magento is here to help.

At this year’s MageX conference, there will be a panel of experts to discuss their top tips for mobile optimization. Attendees will have the chance to hear from Rob Long, speakers from Paypal and Evangelist, and other special guests as they learn about the benefits of shopping cart experiments.

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10 Reasons Why You Should Choose Magento in 2019

Adobe announced that support for all Magento 1 platforms will end in June 2020, so now is the time for retailers to begin transitioning over to Magento 2. This version includes plenty of benefits that will help merchants keep up with the technological advances occurring in the world of eCommerce for years to come.

If you’re still on the fence about upgrading or changing your eCommerce platform, here are 10 significant advantages that Magento 2 can offer:

  • An open-source community. Magento Community and Magento Enterprise are both open-source, so you can have complete control over the customization of your website. You’ll never have to wait for new features to come out; you can simply change it up whenever you please.
  • Improved speed. According to a litany of tests conducted on Magento 2, developers found that sites running on this platform are capable of handling well over 1 million orders per day. Since customers expect pages to load in less than 2 seconds, speed is incredibly important for eCommerce success.
  • Responsive designs. Mobile commerce is rising exponentially around the globe, so having a mobile-friendly design is essential. Magento 2 is mobile-friendly right out of the box, and there are countless responsive themes to choose from.
  • Seamless integrations. Magento 2 has hundreds of extensions available through the Magento marketplace, and the platform also allows merchants to configure their own APIs using REST, SOAP, or GraphQL.
  • SEO capabilities. Magento 2 is specifically designed to be SEO-friendly right out of the box to ensure that retailers get the attention they deserve! 
  • Flexibility and scalability. If you want to make omnichannel selling a breeze, Magento 2 has you covered. It’s capable of handling multiple stores, languages, inventories, and currencies without making you feel confused or frustrated. Everything can be managed efficiently directly from the admin dashboard.
  • Magento support will cover the entire code base, and if you decide to use the Magento Cloud version instead, they will also cover the hosting. This is much better than any SaaS platform on the market today. 
  • Business intelligence capabilities. Magento 2 makes it easy to gather, access, and analyze valuable eCommerce data just using its built-in functionalities.
  • All-in-one B2B solution. Magento Commerce provides all the B2B tools you need to set yourself up for success, and it covers the API for your B2B specific features.
  • A thriving community. Magento has the largest open source community in the industry, where thousands of contributors collaborate and create innovative new tools every day. You’ll always have access to the latest cutting-edge technologies, even if you’re not a developer! 

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Magento Developers: Get Certified to Earn More Money!

This September, the MageX conference will attract hundreds of Magento experts and enthusiasts from around the globe for 2 full days of workshops, presentations, and collaboration. The event will provide a plethora of learning opportunities for all attendees, but it will also give developers the chance to prove their Magento knowledge and become officially certified.

Benefits for Certified Developers

Although developers don’t necessarily need to earn a Magento certification to have a successful career, becoming certified definitely helps them stand out from the crowd, as Kevin Jarvis states. Developers who have the initiative to complete an exam can:

  • Display their expertise. Magento certifications aren’t easy to come by. They require developers to have a deep understanding of the platform, so clients and employers will have more confidence in the abilities of a certified developer over an uncertified developer.
  • Establish their professionalism. Those who want to move up in their career can show potential employers how dedicated they are to their work by passing a certification exam.
  • Show their passion. Developers who truly enjoy what they do should earn a certification to prove that their creativity and skills are equally matched. Clients will feel reassured when they work with a passionate developer because they’ll know that their website will function flawlessly and look great!
  • Earn a higher salary. Providing their credibility can easily help developers negotiate a higher pay for their services and stand out to hiring managers.

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Get a Sneak Peek at Mage Demo!

If you’ve attended an Adobe Summit before, you’re probably familiar with the famous session that’s fondly referred to as “Summit Sneaks.” During this live event, brilliant developers and innovators have the chance to take the stage and show off their latest achievements in brief, entertaining demos for the audience.

These “sneak peeks” are incredibly fun and inspirational, so we wanted to host a similar event specifically for Magento enthusiasts. That’s why we’re excited to announce that Mage Demo will be returning this September at the MageX conference!

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Why Third-Party Integrators Need to Attend MageX

Third-party integrations are essential for countless Magento users and open-source Magento projects. Thousands of people rely on integrations such as Dell Boomi, Apigee, and Celigo to customize their online stores and create unforgettable customer experiences. Companies such as these can experience numerous benefits by choosing to showcase their solutions at this year’s MageX conference.

Third-party integrators who choose to attend MageX will have the chance to share their professional insights, learn more about the latest eCommerce trends, and form multiple connections with potential clients and business partners. If you’re still on the fence about coming to this incredibly valuable and insightful conference, consider the following benefits of attending:

Learn from Experts

Third-party integrators will have the chance to interact directly with Google, Adobe, and Paypal team members, as well as Magento core architects and other technology vendors at MageX. At this 2-day conference, attendees can soak up knowledge from some of the most brilliant minds in the world of eCommerce by taking part in these various learning opportunities:

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What is Magento Merchant Documentation Day?

This September, the MageX conference will attract hundreds of Magento enthusiasts, merchants, and developers under one roof to learn all about the latest eCommerce technologies and solutions. This event will feature dozens of workshops, sessions, and expert speakers, but attendees are particularly excited about the chance to take part in the first-ever Merchant Documentation Day hosted by Magento!


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Why Should Magento Competitors Attend MageX?

This September 12 and 13, 2019, MageX will attract hundreds of Magento users, merchants, and business leaders for two full days of learning and networking. Attendees can expect to hear all about the newest developments from Magento and Adobe as they take part in hands-on workshops, enjoy expert presentations, and see demos of up-and-coming projects.

MageX is a must-see conference for our clients and integration partners, but it could also be a worthwhile investment for our competitors. If you want to get a sneak peek at what’s happening with Adobe and Magento, or if you need some new ideas for improving your own platform, you might want to mark this event on your calendar.

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How to Start a Successful eCommerce Business in Texas

Your business name should be easy to spell and pronounce if you want to maximize the chances of customers finding your online store. A lengthy name or one that doesn’t specify what your brand is can discourage users from clicking on your site. 

If you have a number of potential ideas for your business, use the following strategies to check which names are available:

  • Do a simple Google search to see if there are similar companies in your local area already going by that brand name.
  • Do a trademark search on the U.S. Patent and Trademark Office database to be sure that the name isn’t already trademarked.
  • Check out the Texas Secretary of State site and use their research tool to ensure that your business name isn’t too similar to other registered corporations in the state. 

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Why Marketers Need to Attend MageX 2019

Since Adobe’s acquisition of Magento, both companies have announced several major upgrades to their services. From Adobe’s Commerce Cloud to Magento’s partnership with Amazon, marketers can have an arsenal of the latest eCommerce solutions at their fingertips: which is exactly what they can obtain at this year’s MageX conference.

From September 12-13, marketers can experience two full days of workshops, expert speakers, networking opportunities, and much more (including an incredible afterparty!). But most importantly, they can learn how to create unbeatable marketing campaigns before the holiday season is in full swing by using tools from Magento and Adobe

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Who Should Attend MageX

This September, the MageX Conference will be in full swing with dozens of speakers, workshops, training sessions, presentations, and much more in the city of Austin, Texas! From September 12-13, MageX will attract hundreds of attendees for the opportunity to connect with Magento partners, including teams from PayPal, Google PWA, and Magento Masters. This will be the largest Magento event in the southwest U.S., so you can expect to learn from dozens of knowledgeable business leaders, Magento experts, and marketers.


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Why Digital Agencies should attend MageX

MageX is the largest Magento Xperience conferences in the United States. This conference, held in Austin, Texas, was created by Magento professionals for Magento professionals. It features a day of interactive workshops, break-out sessions, and talks by a host of accomplished leaders from the Magento community. Agencies that want to learn more about Magento, talk to key Magento technical staff or simply learn more what Magento is doing and planning for the future. Magento is now part of Adobe and that means your digital agency can use the power of Magento to help your clients sell things ONLINE. Here are three simple reasons why you should attend.

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