We are featuring a Mobile Optimization Panel hosting by Rob Long


The Opportunity and Challenge of mCommerce

Increasingly, mobile payments are playing an important role in this eCommerce trend with mobile eCommerce (mCommerce) reaching an impressive USD $31.8 billion1 in Q4 2017.

Unlike any other form of online shopping, mCommerce presents a unique set of challenges. To cross the gap, new approaches must be tested and explored to help merchants succeed.


Quarterly U.S. Mobile eCommerce Spending 2010-2017 | Statistia – The Statistics Portal, https://www.statista.com/statistics/268439/quarterly-us-mobile-e-commerce-spending/, (Accessed September 1, 2018)

Mobile converts at 1/3 of desktop – representing billions of lost revenue every year for merchants around the globe. A community of Magento System Integrators, tech partners and merchants banded together in an attempt to solve the “m-Commerce Gap” by answering the question “What factors affect mobile checkout, and are they universal across all sites?”

Gain actionable insights into how to close the m-Commerce gap from the team leading the Mobile eCommerce Optimization Initiative. During this breakout sessions you’ll:

Learn immediate ways to improve mobile conversion and mobile revenue

Discover what works with findings from over 250 live experiments conducted with 16 Magento System Integrators and 70+ merchants across the globe

Uncover surprising truths about traditionally long-held user experiences and why they are no longer the gold standard

Speakers Include Rob Long, Evangelist, PayPal. and special guests.

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